Marketing your home-based firearms business effectively is key to attracting customers and driving sales. Start by identifying your target audience and tailoring your marketing efforts to meet their needs. Utilize social media platforms to showcase your products and engage with potential customers. Content marketing, such as blogging about firearms tips and industry news, can also position you as an authority in the field. Additionally, consider offering promotions or discounts to entice first-time buyers. Building an email list for newsletters can help keep your customers informed about new arrivals and special offers. Remember to adhere to advertising regulations specific to firearms to maintain compliance while promoting your business.